ISCO 08 Code 243       Sales, marketing and public relations professionals

Lead Statement
Sales, marketing and public relations professionals plan, develop, coordinate and implement programs of information dissemination to promote organizations, goods and services, and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.

Task statement
Tasks performed usually include:

1. commissioning and undertaking market research, analyzing the findings, and planning advertising marketing and public relations activities;
2. supporting business growth and development through the preparation and execution of marketing objectives, policies and programs;
3. planning and organizing publicity campaigns;
4. appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity;
5. acquiring and updating knowledge of employers’ and competitors’ goods and services, and market conditions;
6. assessing customers’ needs and explaining and demonstrating goods and services to them;
7. visiting regular and prospective client businesses to establish and act on marketing opportunities;
8. quoting and negotiating prices and credit terms, and completing contracts.

Notes
ISCO 88 Code(s)
(Updated; 17.03.09) (NCvB; Mei 2010)